A brand built to grow with the business behind it
New brand identity, custom site, and design system for a luxury beauty studio
A luxury beauty brand owner came to Two22 for a refresh of her brand and digital presence. We delivered a new logo, an updated site, and a style guide built to support future expansion across both digital and physical touchpoints.
The site
The salon offers three distinctive services: hair extensions, toppers, and cut and color. Each one attracts a different client with different needs, so the site had to speak to all of them without diluting the luxury feel. We built a single-page experience that leads with bold photography and positions the owner front and center as the face of the brand, building trust before a visitor ever picks up the phone.
Social proof and Instagram
Real client testimonials pull directly from the salon's Google profile, keeping the page current without manual updates. We built a fully automated Instagram integration with a custom token refresh system that keeps the connection secure and the feed always live. The result is a portfolio section that stays fresh on its own.
Smart form routing
We built a custom form system that routes inquiries to the right stylist based on the service requested. Extensions, toppers, and cut and color each go to the person who handles that work, with all the pertinent details laid out clearly in their inbox. No third-party software, no manual sorting. The form adapts dynamically based on the service selected, pre-filling context so the stylist has everything they need at a glance.
The brand
The existing brand had outgrown its original identity. The owner needed something that matched the quality of her work and the caliber of her clientele: clean, confident, and premium without being cold. We designed a new logo and built a style guide that could flex across digital, print, and in-studio touchpoints.
Need a brand that grows with your business? Let's talk.