The Work
GameChanger
Creating opportunities and insights for thousands of coaches and athletes by turning their raw game data into practice and game day plans.
User Research and Field Studies
Product Design and Prototyping
Data Analysis and Insight Translation
Refined a Design System Case Study
Product Design and Prototyping
Data Analysis and Insight Translation
Refined a Design System Case Study
Shopify Help Center
Led and shipped Shopify's first AI support experience, from help center search to live chat, across web and mobile for millions of merchants.
Discovery and User Research
End-to-End Help Center Redesign
AI Search Strategy
Org-wide AI Standards Case Study
End-to-End Help Center Redesign
AI Search Strategy
Org-wide AI Standards Case Study
Shopify AI Assistance
An AI assistant for support agents, trained on the help center and every real merchant conversation, surfacing answers and next steps mid-conversation so one agent could do the work of several.
User Research and Field Studies
Agent Workflow Design
AI Product Strategy Case Study
Agent Workflow Design
AI Product Strategy Case Study
LEI Engineering
What started as a website redesign became a full rebrand: new identity, new style guides, and a site built to get found and show the work.
Website Redesign
Branding and Guidelines
30-Year Anniversary Mark
Content Writing View Project
Branding and Guidelines
30-Year Anniversary Mark
Content Writing View Project
Extensions by Jessica
A full brand refresh and new site for a luxury beauty business, built to convert visitors into booked clients.
Visual and Conceptual Branding
Site Design and Development
Style Guide
Intake Workflow Automation View Project
Site Design and Development
Style Guide
Intake Workflow Automation View Project
Very Boring Homework
Free arcade and educational games with no accounts, no ads, no tracking. School and district leaderboards keep every student anonymous, and classroom game jams turn players into builders.
Game Design and Development
Built a Design System
Site Design
Leaderboard and Score Infrastructure View Project
Built a Design System
Site Design
Leaderboard and Score Infrastructure View Project
Content Management
A custom CMS shaped to how the client actually works: role-based publishing for projects and staff, homepage control, and automatic image optimization. The client posts a finished project in minutes, no developer required.
Discovery and Research
Content Modeling and CMS Build
Front-End Development and Quality Assurance
Back-End Development View Project
Content Modeling and CMS Build
Front-End Development and Quality Assurance
Back-End Development View Project
Facility Management
Now a single person could run the entire operation: a site that makes the business as findable online as it is trusted in town, notifications when units rent, and a prioritized task list, from new-tenant welcomes to move-out paperwork.
Web Application Development
Website Design and Build
SEO and LLM Optimization View Project
Website Design and Build
SEO and LLM Optimization View Project
Yakima Wisdom Teeth
Built fast, matched to the quality of their sister practices, and carrying the same playful pop-culture personality patients meet in the office. Site, socials, and Google now all point to one front door.
Website Design and Development
Illustrations
Referral Program Optimization
Local SEO and Google Business Suite View Project
Illustrations
Referral Program Optimization
Local SEO and Google Business Suite View Project
Whimsy's Workshop
Launching with a brand and an ecommerce site built for what comes next: new products, customization, and a growing catalog can go live without rebuilding a thing.
Coming Soon
